All our projects have tracking in the DNA. At every step of the development process the final tracking implementation is considered.
We create setups for individual clients and later take part in maintenance and scheduled testing. We rebuild carts and checkout processes with the tracking implementation in mind.
We feel most confident with Google Analytics Enhanced Ecommerce, Google Tag Manager, Google Data Studio for live reporting.
We are learning about analysing server logs data with Elasticsearch and Kibana.
