SEO for Ecommerce
We build search optimisation structures for high-volume e-commerce stores on Shopify and Magento. By optimising faceted navigation, structured schemas, and multi-market configurations, we have grown client sites from 20k to 200k organic users.
High-volume e-commerce stores face unique technical obstacles, from faceted navigation index loops and pagination bloating to dynamic product schema updates. We implement platform-specific SEO architectures to maximise organic visibility and product discoverability in both traditional search engines and AI product search grids.
E-commerce Platform Optimisations
We audit and optimise leading e-commerce platforms using customised technical frameworks:
- Shopify SEO: Deployed multi-store hreflang frameworks, optimised Liquid code structures for speed/CRO, and implemented custom GA4/GTM checkout tracking to recover rankings for key brand terms (like Dr Martens), drawing on our recovery work for Tower London where we increased organic sales by 80% across 8 markets.
- Magento Commerce SEO: Managing scalability while controlling database crawl bloat. We optimise search indexes, configure URL rewrites, and manage product catalog configurations for international growth.
- WordPress E-commerce & Performance: We optimise database query execution, caching configurations, and template rendering for WordPress storefronts to improve speed and Core Web Vitals, while managing platform migrations from WooCommerce and WordPress content sites to Shopify.
- Faceted Navigation Control: Restricting indexation of infinite product filter variations using clean robots.txt directives and query parameter configurations, saving crawl budget.
- Structured Product Schema: Injecting full
Product,Offer, andAggregateRatingJSON-LD graphs to secure rich results (prices, availability, stars) in search engine output snippets.
Factual E-commerce Outcomes
Our e-commerce SEO campaigns deliver measurable commercial results:
- Scale from 20k to 200k Unique Visitors: We took an e-commerce client from 20k to 200k monthly unique visitors, helping grow sales from low-50s to 800 sales in a peak sales month (brand and non-brand keywords).
- Multi-Market Expansion: We configured international SEO operations across 5 languages (EN, DE, FR, IT, ES) serving locations including the UK, CA, AU, DE, CH, FR, IT, and ES.
