Technical SEO Audit

Every website has its own set of technical challenges. Weak server performance, rendering bugs, crawl loops, or misconfigured directives can quickly hurt your organic visibility.

We conduct comprehensive technical SEO audits that go beyond standard automated tools. By understanding your business model, development stack, and search goals, we deliver highly customised, actionable recommendations. Our reports pinpoint the exact issues holding back your rankings and provide clear instructions to help your development team resolve them.

The Technical SEO Audit will detail our findings and provide a concise explanation of each problem. It will indicate the specific pages affected and the actions you can take to resolve these issues.

We believe in focusing on recommendations that will yield the most significant impact. While numerous tools can offer analysis, the prioritisation of actions ultimately requires a human touch.

We'll then incorporate these steps into your task management tool, arranging them in order of priority to maximize growth. We are conscious of the busy schedules of development teams and aim to avoid overloading your task list.

When implemented correctly, you'll see positive results, as evidenced by data from sources like Google Search Console.

Our audit covers various aspects of your site, including:

• Search Engine Algorithm Performance: Performance reviews to assess and remediate the organic impact of Core Updates.
• International Architecture: In-depth examination of canonical tags and hreflang configurations to avoid localized cross-contamination.
• SERP Cannibalisation & Query Mapping: Analysis of query-to-page relevance to align search intent with correct landing URLs.
• Indexation & Crawl Bloat Control: Identification of soft-404 errors, infinite crawling paths, and low-value URLs to conserve crawl budget.
• Directives & Faceted Navigation: In-depth review of faceted query filters, pagination, robots.txt, and URL parameters.
• Rendering & JS Coverage: Diagnostic investigation into rendering bottlenecks, client-side hydration, and JavaScript execution times.
• Core Web Vitals Speed Auditing: Speed optimisation checking LCP, INP, and CLS scores for maximum ranking performance.
• Link Profile Cleansing: Analysis of inbound link patterns, spam profile isolation, and custom disavow file creation.

Proven Audit Results for Enterprise Clients

Our custom technical SEO audit methodologies have delivered measurable growth for global brands across competitive sectors:

• E-commerce Platform Optimisation for Hunter Boots: Resolved rendering loops and duplicate faceted pages, improving crawl efficiency by 35% and page speed by 45%.
• Headless Migration Audit for Aroma Zone: Audited rendering frameworks, indexation directives, and content API mappings during their migration from Drupal to Contentful, CommerceTools, and VueStorefront.
• Crawl Budget Recovery for Bedstar: Eliminated over 50,000 index bloat URLs, yielding a 50% increase in Googlebot crawl frequency of high-priority product landing pages within 30 days.
• Advisor Directory SEO for Unbiased: Structured information architecture and portal directories, mapping search queries to financial advisor profiles to optimise organic directory discoverability.
• Shopify Migration Audit for Tower London: Rescued organic visibility after a disrupted platform transition by auditing malformed redirect maps, rebuilding Liquid theme elements, and recovering page-one positions for key brand queries (like Dr Martens).

Do-It-Yourself Diagnostic: 3 Quick Checks for E-commerce Search Bottlenecks

Before engaging in a full audit, you can run these three checks directly in Google Search Console (GSC) and your browser to spot critical indexation and speed leaks:

1. Check for Crawl Bloat (Duplicate Indexing):
   • In GSC, go to the Indexing > Pages report.
   • Look for the status 'Alternate page with proper canonical tag' and 'Crawled - currently not indexed'.
   • If the count of these pages is 5x or 10x higher than your indexed pages count, you likely have faceted filter URLs (like sizes, colours, and price sorting parameters) indexing in bulk, wasting your crawl budget.
2. Test your Add-to-Cart Action Speed:
   • Open your online store in an incognito window.
   • Right-click, select Inspect, and go to the Network tab.
   • Click "Add to Cart" on any product.
   • Check the time taken for dynamic requests (like wc-ajax=add_to_cart or fragment scripts). If it takes longer than 1.5 seconds, your database or payment integration scripts are causing operational latency that directly hurts sales conversion.
3. Verify Redirect Loop Warnings:
   • In GSC, check the Indexing > Redirect error reports.
   • Botched platform migrations often leave behind redirect chains (A -> B -> C). If Googlebot hits a chain of more than 3 redirects, it will often stop crawling the destination page, dropping your new Shopify URLs from the search index.

Ready to identify and fix the underlying technical issues holding your website back? We will thoroughly analyse your site's performance and provide a prioritised roadmap to boost your search visibility.