Privacy Policy - imd.agency

Last Updated: 29 January 2026

Introduction

Internet Marketing Direct Ltd ("IMD Agency", "we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website at imd.agency or engage our services.

We are registered in England and Wales. For the purposes of UK data protection legislation (including the UK General Data Protection Regulation and the Data Protection Act 2018), we are the data controller.

Information We Collect

Information You Provide

We may collect personal data that you voluntarily provide when you:

Contact Us: When you fill in our contact form or email us, we collect your name, email address, telephone number, and any other information you choose to provide.
Request Our Services: We collect business contact details, company information, and project requirements.
Subscribe to Communications: We collect your email address and preferences.

Information Collected Automatically

When you visit our website, we automatically collect certain information, including:

Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system, and platform.
Usage Data: Information about how you use our website, including pages visited, time spent on pages, and navigation paths.
Cookie Data: We use cookies and similar tracking technologies. Please see our Cookie section below for more details.

How We Use Your Information

We use your personal data for the following purposes:

Service Delivery: To provide SEO audits, technical consultancy, digital marketing services, and other services you request.
Communication: To respond to your enquiries, provide updates on projects, and send relevant information about our services.
Website Improvement: To analyse how our website is used and improve its functionality and user experience.
Legal Compliance: To comply with our legal obligations and protect our legal rights.
Marketing: With your consent, to send you information about our services and industry insights.

Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

Contract: Processing necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
Legitimate Interests: Processing necessary for our legitimate interests, such as improving our services, provided these interests are not overridden by your rights.
Consent: Where you have given clear consent for us to process your personal data for a specific purpose.
Legal Obligation: Processing necessary for compliance with a legal obligation.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience:

Essential Cookies

These cookies are necessary for the website to function properly and cannot be switched off.

Analytics Cookies

We use Google Analytics and Google Tag Manager to understand how visitors interact with our website. These tools collect information about pages visited, time spent on pages, how you arrived at our website, and your general geographic location (country/city level).

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Third-Party Cookies

We use Trustpilot widgets on our website, which may set their own cookies. Please refer to Trustpilot's Privacy Policy for more information.

Data Sharing and Disclosure

We may share your personal data with:

Service Providers: Third parties who provide services on our behalf, such as hosting, analytics, and email services. These providers are contractually bound to protect your data.
Professional Advisers: Our lawyers, accountants, and insurers where necessary.
Legal Requirements: Where we are required to disclose your data by law or in response to valid legal process.
Business Transfers: In connection with a merger, acquisition, or sale of assets.

We do not sell your personal data to third parties.

International Transfers

Some of our service providers are based outside the UK. Where we transfer personal data internationally, we ensure appropriate safeguards are in place, including:

Standard contractual clauses approved by the UK Information Commissioner's Office (ICO)
Transfers to countries with adequate data protection laws
Other lawful transfer mechanisms

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

Client Data: For the duration of our business relationship and for 7 years thereafter for legal and accounting purposes.
Enquiry Data: For 2 years from your last contact with us.
Marketing Data: Until you withdraw consent or unsubscribe.
Website Analytics: Aggregated analytics data is retained indefinitely; individual session data is retained for 26 months.

Your Rights

Under UK data protection law, you have the following rights:

Right of Access: Request a copy of your personal data.
Right to Rectification: Request correction of inaccurate data.
Right to Erasure: Request deletion of your data in certain circumstances.
Right to Restrict Processing: Request limitation of processing in certain circumstances.
Right to Data Portability: Receive your data in a structured, machine-readable format.
Right to Object: Object to processing based on legitimate interests or for direct marketing.
Right to Withdraw Consent: Where processing is based on consent.

To exercise any of these rights, please contact us using the details below.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

Secure SSL encryption for data transmission
Regular security assessments
Access controls and authentication
Staff training on data protection

Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions about this Privacy Policy or our data practices, or if you wish to exercise your data protection rights, please contact us:

Internet Marketing Direct Ltd
Email: [email protected]
Website: https://imd.agency/about/contact/

Complaints

If you are not satisfied with our response to a privacy concern, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
Website: https://ico.org.uk
Telephone: 0303 123 1113