Website Migrations

When migrating to a new platform or domain, data structure gaps can severely damage organic search visibility. We manage CMS transitions, domain consolidations, and database cleanups to ensure zero organic traffic loss.

Verified Platform Migrations

Our technical team has executed complex website migrations across multiple CMS frameworks:

• WordPress multisite → single WordPress: We consolidated multi-site installations into single WordPress databases, restructuring content taxonomies and cleansing legacy redirect maps without search disruption.
• WordPress & WooCommerce → Shopify: We migrate complex content structures, editorial blogs, and database catalogs to Shopify, remapping URL schemas and redirect structures to preserve search equity.
• Bedstar E-commerce Migration (X-Cart → Magento): We oversaw the transition of Bedstar from X-Cart to Magento, maintaining their high-traffic e-commerce indexation while integrating their editorial platform on a dedicated WordPress environment.
• Shopify Post-Migration Rescue (Tower London): Deployed post-migration audits to diagnose and correct malformed redirect lists and structural templates after a problematic CMS transition, preserving search relevance across 8 international storefronts.
• Database Cleanups & Redirect Audits: We write custom scraper scripts to parse legacy HTML files, cleaning unstructured inline styles and formatting content before importing it into new templates.

"Consolidating legacy multisite platforms or migrating between shopping carts requires custom database mapping to preserve indexing signals without loss of search equity." Piotr

3-Step Migration Pre-Flight Check

To prevent traffic loss before you push your platform transition live, perform these three technical sanity checks in your staging/sandbox environment:

1. Verify Sandbox Indexation Directives:
   • Inspect the source code of your staging storefront pages.
   • Ensure the head contains a <meta name="robots" content="noindex, nofollow"> tag.
   • Crucial: Verify this is a conditional template directive. If it is hardcoded in theme files, it will carry over to production on launch, dropping your entire site from search results.
2. Audit Redirect Syntax Patterns:
   • Check the redirect list you plan to upload. Common e-commerce platforms like Shopify do not support query parameter mappings in standard redirects (e.g. redirecting product.php?id=123 to /products/name).
   • Mismatching these causes traffic to hit 404 pages. Ensure parameter-based URLs are parsed and mapped to flat paths in your database redirect configuration.
3. Scan for Internal Link Contamination:
   • Run a staging site crawl using a tool like Screaming Frog.
   • Check for internal links pointing to the development domain (e.g. staging.yourdomain.com).
   • Leaving developer domains active in internal anchors leads to indexation errors and broken pages once live.

If you are planning a CMS transition, domain move, or platform merge, get in touch to secure your search equity.