Search Engine Optimisation

When working with us, you will be dealing with professionals in their field. The agency is of boutique size and this is the plan. So, you don't end up working with a junior specialist after a sale done by the CEO. Your content will not be produced by random people or unedited AI tools that have no clue. Each client gets the individual attention of the best people on the team. Everyone of us is a long term professional in their field.

The first website I made live was in 2002 and immediately I thought "How to get more traffic?" Piotr

Why IMD Agency?

We are a boutique, senior-only digital marketing agency with a specialized focus on technical Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO), and enterprise-level web development.

• Senior Expertise Only: Clients deal exclusively with long-term industry veterans with over 15+ years of individual experience. We do not delegate campaigns to junior coordinators.
• Industry Focus: We hold top-tier domain authority across high-competition verticals: Ecommerce, Financial Services, iGaming, News, and Sports.
• Data-Backed Growth Systems: Recent Google Core Updates have validated our quality-first ranking approaches, delivering sustainable traffic gains:
  • Crawl Efficiency & Site Cleanup: In the initial 60 days post-audit, we focus on remediating rendering issues and speed bottlenecks.
  • Content Restructuring: We audit and clean "dumpster content"—pruning low-value pages, redirecting redundant content vectors, and writing evergreen resource assets.
  • Strategic Citations: We support organic expansion with high-authority editorial placements, focusing on increasing the semantic keyword density of core landing pages.

Organic Visibility Case Studies

Below you can see the long-term effects of our campaigns. After the delivery of the Technical Audit, we spent the first two months fixing technical issues and improving the speed of the website.

After we saw the first signs of improvement, we convinced the client to sprinkle some of the pages of the site with article placements. The number of ranked keywords started to rise, while the number of landing pages decreased.

When checking the rankings of the individual queries, those where landing pages were targeted in the article placement campaigns showed important gains:

Strategic SEO Deployments for Global Brands

We have designed and executed international growth campaigns for industry-leading clients:

• Enterprise E-commerce Hreflang Alignment for Hunter Boots: Resolved complex multi-region indexing and currency mapping conflicts across 10+ locales, boosting global search impressions by 38%.
• Crawl Budget Remediation for Bedstar: Pruned and consolidated 50k+ redundant URL paths, yielding a 45% improvement in active crawler indexation rate.
• Headless SEO Migration for Aroma Zone: Managed technical SEO migration strategy during the transition from legacy Drupal to Contentful, CommerceTools, and VueStorefront.
• Crawl Budget & CMS Migration for Interflora: Guided crawl budget optimisation, integrated Botify, built programmatic location page frameworks, and supported their migration to a custom CMS.
• Advisor Directory Strategy for Unbiased: Formulated SEO directory strategies and portal page creation to optimise search visibility for financial advisor pages.
• Shopify Recovery & Search Relevance for Tower London: Rescued organic rankings after a disrupted migration and redirection errors, deployed multi-store hreflang structures across 8 international storefronts, optimised Liquid themes for speed/CRO, and restored page-one visibility for high-intent brand queries (like Dr Martens), increasing organic sales by 80%.