Payments Integration
We implement server-side conversion tracking workflows using sGTM, Stape.io, and CookieYes. By performing detailed Consent Mode audits, we ensure ad networks like Google and Meta receive accurate event telemetry and modelling signals.
Loss of client-side tracking cookies due to browser privacy measures significantly reduces ad performance. We design and implement secure server-side tracking pipelines that capture checkout events accurately while respecting user privacy settings.
Conversion Telemetry & Consent Engineering
We construct server-side tracking configurations to resolve conversion loss and data gaps:
- Server-Side GTM Implementations: We set up server-side Google Tag Manager (sGTM) containers hosted via Stape.io to bypass browser-based ad blockers and capture checkout events directly from the server.
- Google Consent Mode Audits: We perform audits on tag deployment to verify that consent choices (via CookieYes or other CMPs) are parsed correctly, ensuring Google gets the signals required for behavioural modelling.
- Ad Network Event API Integration: We map checkout triggers to Meta's Conversions API (CAPI) and Google Ads Enhanced Conversions, reducing discrepancies between store database logs and ad platform reports.
- Shopify Checkout Upgrade Recovery: Rebuilt GA4 and GTM conversion telemetry for Tower London following Shopify's checkout upgrade (which deprecated legacy "additional scripts"), deploying server-side pipelines to ensure transaction reporting matched storefront orders across 8 international storefronts.
- PCI Compliance & Data Privacy: We configure data-redaction rules in the server container to remove personally identifiable information (PII) before it is sent to third-party endpoints.
