Blog & Insights

Thoughts, tutorials, and insights on technical SEO, web development, and digital analytics.

Microsoft Bing Ads conversions gone from reports?

Bing has updated its consent mode requirements, affecting cookie management for tracking and analytics. Below is an implementation guide to restore conversion tracking via Google Tag Manager. "Without the required consent signals in the UET configuration, conversions may not be tracked or optimised, and audience …

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How to Hide Collections in Shopify to Avoid Soft 404 Errors

You've noticed that empty collections in your Shopify store are causing soft 404 issues, as reported by Google Search Console. Soft 404 errors happen when a page lacks valuable content but still returns a 200 OK status code. This can confuse search engines and negatively affect your SEO performance. Addressing this issue is crucial for …

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How to track WPForms in Google Tag Manager?

WPForms is one of the most popular form plugins to use on a website. The plugin is user friendly and allows you to drag and drop features so that you can create simple but elegant submission forms. It's important to track contact form submissions and other activity on your website so that you can make …

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How to setup OBS, so you can apply audio filters and effects while screen-sharing on Skype

OBS Studio is a powerful, open-source tool widely used for live streaming and content creation. It can be used when working remotely to provide a professional screen-sharing experience with advanced audio customisation. When working with a high-quality microphone like the USB Blue Yeti, you can leverage noise filters, noise gates, and compression available within OBS to improve clarity.

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How to watch YouTube without ads?

Learn how to configure an Android device with Firefox extensions (such as uBlock Origin and AdBlocker for YouTube) to block ads on YouTube. We detail the browser configurations and extensions required for an ad-free viewing experience.

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Adding server logs analysis for our clients

We have implemented Elasticsearch and Kibana log analysis pipelines to monitor web logs across our hosted client environments. This allows us to identify and isolate request bursts in real-time, providing deep visibility into crawler behaviour and server requests down to individual request paths.

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