Theme Development

We build custom Shopify (Liquid) and WordPress (PHP) layouts designed for international e-commerce and search visibility. By restructuring code schemas, we deliver lightweight, accessible templates ready for global search indexing.

Slow or bloated layout templates drive away visitors and harm search visibility. We develop lightweight, custom themes that prioritise clean HTML5 rendering and semantic architectures, avoiding heavy page builders to maintain speed.

Custom Theme Engineering Principles

We build robust, update-proof templates designed to scale across regional markets:

  • Custom Shopify Liquid Templates: We write clean Liquid files for Shopify storefronts, implementing structured data blocks and responsive layouts to optimise Core Web Vitals and CRO (as we did to speed up Tower London's 8 international storefronts).

  • Decoupled WordPress Content Themes: We build custom WordPress child themes integrated with Shopify via Wash content sync, keeping backend content management decoupled from frontend performance.

  • Accessible Semantic Structure: We design code to meet Web Content Accessibility Guidelines (WCAG), structuring landmarks and ARIA descriptors to ensure readability for both assistive tech and AI crawler parsers.

  • Lighthouse Recovery Rebuilds: We analyse and clean front-end assets, holding a record of rebuilding a multi-market layout to lift its performance score from 8 to 90 (with AI tools leveraged throughout).

TRUSTED BY LEADING BRANDS
Tower London
Out and Out
Bedstar
Hunter Boots
Care Fertility
Aroma Zone
Interflora
Unbiased
Vera John
Bubble
Mint Outdoor

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